Helping people is my passion.
From volunteering in Adult ESL education in Canada and the US, to working with low-income families finding rental homes —and then directly with families and people experiencing financial hardship I find that even before learning about UX design I had already found empathy and understanding of people to improve experiences for others.
At the heart of everything I do is for the user or what I prefer to call, people. People like you and me that are driven by the same basic things that drive us, only in different situations and scenarios. If you learn to understand them, empathize with them and truly care for them, product fit and brand messaging will seamlessly fall into place.
I've refined my work processes and design thinking through testing and data to learn how to be agile with business, technology and design. And having experience with web development, I have a keen awareness of both feasibility from a developer’s viewpoint and of the potential to dream what’s possible from the stance of a creative technologist.
At every step I continually re-evaluate how I, as a designer and developer, can effectively provide business value, whether its broadening my capabilities into content writing, strategy, content development, research and testing or creating operational efficiencies through the adoption of new tools.
Your primary role should be to share what you know, not to tell people how things should be done." —Steve Krug